Timeline For Shooting The Music Video

This is the timeline for when I plan to shoot the footage for the music video. I plan to do it over three days, which each day at a different location. I have also included an extra day after the main filming days in order to reshoot anything or shoot any extra scenes or get extra footage.

Shot List

This is the shot list for shooting the music video and outlines the shots that are required as well as how long the shots will be roughly. This is useful as I can know what is left to shoot during the filming and also gives a rough indicator as to how long each shot should be.

Spoil My Night Story Board and Animatic

Full Story Board for Spoil My Night

Animatic for Spoil My Night

Production Project Treatment

Production Project Treatment

Example production brief: BRIEF 4: Music Marketing A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band.

Name and genre of music track/ film: Spoil My Night Post Malone ft Swae Lee. Pop music

Pages to be produced: Cover Page for magazine as well as a double page interview for the magazine

Target Audience: This music is targeted towards teens and young adults and people who are fans of the artists or the genre

Application of media language: Trying to implement the lyrics into the video as well as creating a scene for the music video as well as showing editing, sound and mise en scene throughout the video.

Representations and how they will be constructed: The main character will be represented as angry at the situation and trying to drown out his sorrows

Industry: production, distribution and marketing: The magazine cover and article will capture these elements of the course and will display these talents

Owen Raccani Spoil My Night Music Video Treatment

This is the treatment for my music video and shows how I feel the music video should look like as well as some preliminary key ideas of what I would like to include in the video. 

Audience Research and Feedback

In order to get some audience feedback, I presented my treatment for the music video, the same one that is uploaded on the blog. I first played the song, and asked what sort of ideas sprung to people's minds, many of which were similar to those that I planned to include in the video, and also some that were in the original treatment. The audience felt as though the video should have a somewhat fast pace, while still having slower segments. I incorporated these ideas by having a slowed down segment where the subject stumbles up a set of stairs and into a bed. The music becomes distorted as well as other effects. They also felt that the shots of drawing with light would be a good addition and would make the video unique. The post-party scene would fit well wth the song and the overarching  theme of the song and that the idea of linking some of he lyrics to scenes in the video would be effective.

Independent Label Research

XL Recordings
This independent record label was established in 1989, and releases a few albums throughout the year. Despite this, XL Recordings has gained noriety and has become a widely recognized and respected brand in the independent label scene. The label was founded by Richard Russel, Tim Palmer, and Nick Halkes. In early 2008, Russell transformed the rear garage of the label's Ladbroke Grove headquarters into a small, in-house recording and mixing studio called XL Studio. It served as a makeshift studio space for the label's various artists and his own projects until producer Rodaidh McDonald was assigned in September of that year to manage and properly equip it in preparation for The xx to record their self-titled debut album. You can visit the XL recording's official website in order to buy their music products from XL Recordings, or alternatively through Spotify, Apple Music, most music stores (HMV etc.) and all their videos are on YouTube. They use this method of distribution as it means that they do not have to advertise, due to them being a smaller independent label, and so they do not have the money to do so. Their music is targeted at large proportion of the teen market in the UK from 16-18 years of age. XL Recordings is home to more UK artists and home grown talent such as Giggs, Dizzee Rascal and six time Grammy award winner Adele. XL Recordings are very prominent within the line of social media. They reply to tweets and keep the public informed of upcoming events and festivals that they are a part of through Snapchat, Instagram, Facebook and Twitter. By promoting their products and events through social media, they are reaching their main target audience. XL recordings has merchandise available for both the studio label and their well known artists (e.g Adele.) This includes posters, hoodies, jackets and accessories that can be bought from their store or online.

Magazine Analysis

A magazine is a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership.

House Colours: By picking bright colours, it can attract the audience as this instantly attracts attention to the magazine.

Use of Language: Certain words will appeal to the audience and will make them think that the magazine is not to be missed making them more likely to purchase it

Mode Of Address: This can appeal to their target audience as direct address can make it feel that there is a connection between the main image and the audience. This contact may feel to the audience that they should buy the magazine as a connection has been established.

A bold main image: A big main image can target the audience as it will be the first thing the viewer sees. If this is eye-catching, it will appeal to them. As it's always to do with the main feature of the magazine, they need to attract audiences through this.

Skyline: This sells the magazine to the audience by enticing them to buy the product buy using language said in a below post. For example.

Q' is the magazines masthead and is always in the top left hand corner of the magazine, it is always red and white and rarely sits under the dominate image of the front cover. It is different from other magazines as most magazines take up the top quarter of the front cover. It is placed at the top left of the magazine because that is where our eyes naturally go to when looking at something for the first time. This means that the audience will immediately identify which magazine it is. The audience is both male and female as it uses simplistic colours, the magazine is a pop/rock magazine and this masthead fits right in between them instead of being slightly more pop or more rocky. The main image is addressing the audience of the magazine directly, she has direct eye contact with the audience to attract them to the magazine. She dominates the whole page. The cover lines frame the main image to show the importance of it meaning no writing is over the persons face. Mid-shots or close ups are mainly used for front covers, for this cover a close up has been used.

 

Seminal Music Video Analysis: Michael Jackson Beat It

Michael Jackson - Beat It Seminal Video Analysis from Owen Raccani

Music Video Analysis: Same Drugs, God's Plan

Chance the Rapper: Same Drugs

This video uses a simple format in order to try to focus the viewers’ attention on the lyrics instead of the music video. The intro for the video shows the title of the song with drums in the background. Throughout most of the video the camera moves around the artist and the puppet. The puppet is used as a way to introduce who the other artists who feature on the record. Chance looks at the puppet when they sing, almost as if they are having a conversation, which shows that the person that he is talking to is close to him. Around 2:30, the tone changes, and snow starts to fall. We see the artist leave the piano and start singing the song standing up. This shot, accompanied by the lyrics, gives the impression he has just met the person he talks about again. We hear him ask questions as well as talk to the imaginary person in a personal way The colours change, again signaling a mood change in the video, as he walks out of the studio. As this happens we are shown side and behind shots. Some follow him while some others simply show him walking away. While walking away we hear vocals from other artists. This could be interpreted as him moving on from his past. Throughout the video the editing is simple cuts, without any flashy graphics, again trying not to take away from the music, which is the main focus of this piece. The camera work is smooth also, with slow movements, following what is happening on screen.

Drake: God’s Plan

“God’s Plan” is a feel good track that discusses Drake’s future. Being who he is in the industry, he knows that people want him to fail; however, God won’t let him do that. Another key subject of the song is the separation Drake feels that he needs to have from those outside of his inner circle. Anyone who tries to work their way into his life must have an ulterior motive to benefit themselves. The last key subject of this song is the fact that Drake is giving back to the life he had once, honoring the people and the environment he also once was in.

This video accompanies the song very well. The title, God’s Plan, almost gives the impression that he feels God has given him this life and so he feels he must give back to people that made him who he is. The start of the video explains the premise of it. He says that he gave away all of the money that was given to him for the budget. This is explained through simple text cards that tell you what the video is about. Throughout the video there are simple cuts, with no flashy transitions. We see multiple times he gives money to families, he pays for everyone’s shopping in a store, pays for college fees and gives money to other people as well. The camera work is more complex, with shots from far away placing Drake at the top of a building, while he dances during the song opening. There is a shot where the viewer sees Drake dancing with students from the Miami Frost School. He dances with them as the music cuts out for the chorus and you hear the students signing it. Throughout we also see residents if Miami smiling and also other shots of people crying after been given donations.

Media Production Project Brief

BRIEF 4: Music Marketing

A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.

Create an original music video and associated print or online material to promote the same artist or band.

You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.

Task 1: Audio-Visual

Create an original music video to promote your new artist or band.

Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.

You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

AND:

Task 2: 

b) Print

Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience.

Length: 3 pages.