Timeline For Shooting The Music Video

This is the timeline for when I plan to shoot the footage for the music video. I plan to do it over three days, which each day at a different location. I have also included an extra day after the main filming days in order to reshoot anything or shoot any extra scenes or get extra footage.

Shot List

This is the shot list for shooting the music video and outlines the shots that are required as well as how long the shots will be roughly. This is useful as I can know what is left to shoot during the filming and also gives a rough indicator as to how long each shot should be.

Spoil My Night Story Board and Animatic

Full Story Board for Spoil My Night

Animatic for Spoil My Night

Production Project Treatment

Production Project Treatment

Example production brief: BRIEF 4: Music Marketing A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band.

Name and genre of music track/ film: Spoil My Night Post Malone ft Swae Lee. Pop music

Pages to be produced: Cover Page for magazine as well as a double page interview for the magazine

Target Audience: This music is targeted towards teens and young adults and people who are fans of the artists or the genre

Application of media language: Trying to implement the lyrics into the video as well as creating a scene for the music video as well as showing editing, sound and mise en scene throughout the video.

Representations and how they will be constructed: The main character will be represented as angry at the situation and trying to drown out his sorrows

Industry: production, distribution and marketing: The magazine cover and article will capture these elements of the course and will display these talents

Owen Raccani Spoil My Night Music Video Treatment

This is the treatment for my music video and shows how I feel the music video should look like as well as some preliminary key ideas of what I would like to include in the video. 

Audience Research and Feedback

In order to get some audience feedback, I presented my treatment for the music video, the same one that is uploaded on the blog. I first played the song, and asked what sort of ideas sprung to people's minds, many of which were similar to those that I planned to include in the video, and also some that were in the original treatment. The audience felt as though the video should have a somewhat fast pace, while still having slower segments. I incorporated these ideas by having a slowed down segment where the subject stumbles up a set of stairs and into a bed. The music becomes distorted as well as other effects. They also felt that the shots of drawing with light would be a good addition and would make the video unique. The post-party scene would fit well wth the song and the overarching  theme of the song and that the idea of linking some of he lyrics to scenes in the video would be effective.

Independent Label Research

XL Recordings
This independent record label was established in 1989, and releases a few albums throughout the year. Despite this, XL Recordings has gained noriety and has become a widely recognized and respected brand in the independent label scene. The label was founded by Richard Russel, Tim Palmer, and Nick Halkes. In early 2008, Russell transformed the rear garage of the label's Ladbroke Grove headquarters into a small, in-house recording and mixing studio called XL Studio. It served as a makeshift studio space for the label's various artists and his own projects until producer Rodaidh McDonald was assigned in September of that year to manage and properly equip it in preparation for The xx to record their self-titled debut album. You can visit the XL recording's official website in order to buy their music products from XL Recordings, or alternatively through Spotify, Apple Music, most music stores (HMV etc.) and all their videos are on YouTube. They use this method of distribution as it means that they do not have to advertise, due to them being a smaller independent label, and so they do not have the money to do so. Their music is targeted at large proportion of the teen market in the UK from 16-18 years of age. XL Recordings is home to more UK artists and home grown talent such as Giggs, Dizzee Rascal and six time Grammy award winner Adele. XL Recordings are very prominent within the line of social media. They reply to tweets and keep the public informed of upcoming events and festivals that they are a part of through Snapchat, Instagram, Facebook and Twitter. By promoting their products and events through social media, they are reaching their main target audience. XL recordings has merchandise available for both the studio label and their well known artists (e.g Adele.) This includes posters, hoodies, jackets and accessories that can be bought from their store or online.