Media Production Project Brief

BRIEF 4: Music Marketing

A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.

Create an original music video and associated print or online material to promote the same artist or band.

You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.

Task 1: Audio-Visual

Create an original music video to promote your new artist or band.

Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.

You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

AND:

Task 2: 

b) Print

Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience.

Length: 3 pages.